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Why Professional Explainer Video Matters
Most of our potential clients are fairly far along in the research process of the buyer’s journey before we ever speak with them. They have a good sense of the animation look and style they want, at...
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Explain it Like I’m a Kid: Santa Monica Explainer Video
Everyone knows that whiteboard animation and explainer videos are great for explaining complicated topics. It’s in the name. Animated TED Talks, RSA-style animation, and tech startup videos showing off...
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15 Video Transitions for Animated Video (and why they matter)
A truly great animated video is all about persuasion. You want to persuade people to click on your link with an enticing thumbnail. Then you want to convince them to watch the video long enough to...
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How to Spot Professional Animation: A Guide to Articulation and Key Frames
While it might look like magic, the best professional animation is really just meticulous attention to detail. When animators care about every single frame and master Disney’s classic 12 Principles of...
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Video Storyboarding 101 (With A Storyboard Template To Start)
Where does every video project typically begin? It’s not on set, or in a boardroom — it’s on a storyboard template. Every video project has different needs. But as we’ve written before, you can’t...
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Choose the Best Animation Technique for Video
You know you want to make an animated explainer video but you’re not sure which animation technique to choose. Of course you don’t want just any technique, you want the best one out there. It should be...
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What Is Dynamic Video Content or Personalized Videos?
Marketing is always evolving. As soon as a marketing method gains general acceptance, marketers look for ways to improve it. Dynamic video content is the result of that unending search for higher...
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Why MakerDao Made An Explainer Video Series
By now, pretty much everyone has heard of cryptocurrency. While the idea is seeping into the public consciousness, only a small percentage of the population is actually using it. And an even smaller...
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7 Elements Of A Great Product Video (With Examples)
Product videos are an important part of your marketing strategy because they give viewers an opportunity to see how your service works in action. For B2B brands, this can help distill a complex product...
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The Ultimate Video Post-Production Checklist
Do you have everything you need to produce an exceptional video? With so many moving parts, it’s easy to lose track of something vital. A video post-production checklist will help you make sure you...
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